The Causal Economist
Causality beyond just numbers
The Data Paradox
In today's tech revolution, organizations are flush with data and focused on AI, yet 70-90% Data Insights are unused. 95% of new Tech Products Fail
Our Two-Decade Insight
Over two decades of experience leading pharmaceutical organizations and emerging startups, it has become clear that traditional data analyses and innovative data products often yield technical findings without a genuine understanding of customer needs.
Empathy: Our Key Discovery
Through our collective successes and failures, we have learned that the solution to creating impactful products and analyses lies in customer empathy.
Designing Your Success
We are an ace consultancy providing curiosity-driven, empathy-centric solutions empowered by our design thinking and data science excellence to drive innovation for maximizing customer value.
“When the numbers acquire the significance of language they acquire the power to do all of the things which language can do: to become fiction and drama and poetry….And it is not just baseball that these numbers, through a fractured mirror, describe. It is character. It is psychology, it is history, it is power, it is grace, glory, consistency, sacrifice, courage, it is success and failure, it is frustration and bad luck, it is ambition, it is overreaching, it is discipline. And it is victory and defeat, which is all that the idiot sub-conscious really understands.” ― Michael Lewis, Moneyball: The Art of Winning an Unfair Game